IBUY

The Amplify Online Retail ETF (ticker IBUY) is a fund that pools investor money into a basket of companies that make most of their sales through online and direct-to-consumer channels, rather than traditional physical stores. Instead of betting on one retailer, it spreads money across many e-commerce and online marketplace businesses around the world. Investors buy and sell shares of the fund itself on the stock exchange, and its price moves with the combined performance of the companies it holds.