Direct-to-consumer brands
Consumer brands that sell mainly through their own websites, apps or subscriptions, not through stores.
+18.2%
over 6 months · S&P 500 +2.6%
Key indicators
Health
46 / 100
Fragile
Solid
Price
P/E 47
Cheap
Expensive
Up over 1 year
3 of 8
Volatility
79%
Calm
Choppy
Health and price: against the other tags.
Key indicators
When a figure has a bar, the marker places it among its peers, and the further right it sits, the more the figure beats the others. Green marks the best third, red the weakest and white anything in between. Some figures stay white wherever they sit, like price, pace or holding time, because neither side is better there.
The 8 companies
CHWY
+5.8%
FIGS
+87.3%
Size: weight in the tag. Color: move over the period.